International Marketing BA (Hons) top-up drafted
| Program start date | Application deadline |
| 2023-09-01 | - |
Program Overview
Course overview
The course aims to enable you to top-up your existing qualification to a Bachelor of Arts (Honours) degree upon successful completion.
Global Ready
An international outlook, with global opportunities
Teaching excellence
Taught by lecturers who are experts in their field
Employability
Career ready graduates, with the skills to succeedWhy you should study this course
Memberships
Chartered Association of Business Schools (CABS)
Coventry Business School is currently an active member of the Chartered Association of Business Schools, which has a membership of over 120 business schools and higher education providers and supports its members in maintaining world-class standards of teaching and research.
European Foundation for Management Development (EFMD)
Coventry Business School is currently an active member of the European Foundation for Management Development, a global membership organisation dedicated to management development, covering over 900 members across 91 countries.
Coventry Business School is recognised by the above memberships for the 2022-23 intake. There is currently no intention for any of these memberships to lapse however if any were not to be renewed we would notify applicants and students as soon as possible.
Program Outline
Year one
By studying this course, you will have the opportunity to develop your knowledge of marketing, strategy and business English. By offering comprehensive modules, the course allows you to shape your marketing and business specialisms based on your areas of interest.
Modules
Global Marketing – 20 credits
You will gain a wide-ranging understanding of the international marketplace and the strategic issues involved in marketing across countries and cultures. You will explore global marketing, with consideration given to European and other trade blocs, and the differences in marketing approaches taken in different markets and cultures.
Compulsory
Strategic Marketing Planning – 20 credits
This module will enhance your knowledge of marketing principles and practices by enabling you to critically analyse and apply concepts to the marketing planning process framework. The module utilises a marketing simulation game operating on a web-based software platform. The simulation enables you to design, construct and implement a marketing plan for a business, and evaluate its effectiveness through the analysis of marketing and financial data.
Compulsory
Academic Report Writing for Business – 10 credits
This module helps you to develop your English language knowledge and skills to a level where you can communicate effectively and independently. This is achieved in a context where the language is used for the study of business skills. The emphasis is on developing practical reading, writing, speaking and listening skills to support your study of business-related courses at the university.
Compulsory
Academic Presentations for Business – 10 credits
The aim of this module is to develop international business students’ academic English and communicative skills. As well as gaining more awareness of language and vocabulary, you will also have opportunities to practise key skills for business courses such as listening to lectures and giving presentations. The module includes tasks that focus on teamwork and foster learner autonomy.
Compulsory
Brand and Corporate Communications – 20 credits
The focus of this module is on developing your understanding of the role all aspects of corporate communications play in building and sustaining the corporate brand and organisational reputation. In a 24/7 media environment, the importance of reputation management has never been higher. You will explore the wider context in which brands operate and the myriad of stakeholders who influence and can impact on corporate reputation.
Compulsory
Contemporary Service and Retail Marketing – 20 credits
For marketing graduates who find employment in service industries, the traditional product-based models of marketing are not always useful. Services and retailing are of enormous economic significance to most developed countries. You will develop appropriate marketing solutions to problems using case studies and reference to contemporary services and retail issues and developments.
Compulsory
Globalisation in Emerging Markets – 20 credits
During this module you will study the strategic issues involved in doing business across countries and cultures. You will be able to recognise and evaluate the dynamics of international business, the global business environment, and the importance of emerging markets in the global world. However, given their increasing relevance, some coverage of European and non-European trade blocs will be afforded through case study sessions and assignment work.
Compulsory
