BA (Hons) in Business Management (Enterprise)

Program Overview

The BA (Hons) in Business Management (Enterprise) program equips students with the skills and knowledge to become future entrepreneurs or leaders in business. It provides a broad business perspective, fosters an integrated understanding of business functions, and develops skills in venture management, team project-planning, and business launch. The program features an international perspective, guest speakers, field trips, and an international internship, preparing graduates for successful careers in global business environments.

Program Outline

Degree Overview:

The BA (Hons) in Business Management (Enterprise) program equips students with the skills and knowledge necessary to be future entrepreneurs, capable of starting their own businesses or leading departments within larger companies. The program presents a broad business perspective while nurturing an integrated understanding of various business functions. It also fosters the development of a compelling personal point of view, essential for establishing oneself as a leader. Additionally, the program strengthens student skills in venture management, team project-planning, and business launch.

Objectives:

• Develop future entrepreneurs.
• Equip students to start their own businesses or lead departments.
• Provide a broad business perspective.
• Foster an integrated understanding of various business functions.
• Help students develop a personal point of view.
• Enhance skills in venture management, team project-planning, and business launch.

Outline:

Module Description:

The program structure features an interdisciplinary approach covering essential business aspects along with specialization in a chosen pathway.

Year 1:

• Accounting for Decision-Making: This module instills students with foundational accounting principles and their application in making informed business decisions.
• Entrepreneurship Skills: Explores the entrepreneurial mindset and equips students with essential skills, covering creativity, innovation, and market analysis.
• Introduction to Marketing: Introduces students to the fundamental principles of marketing and marketing practices.
• People Management in Organizations: Delves into essential aspects of people management, including organizational behavior, team dynamics, and managing employee performance.

Year 2:

• Business and Society: Examines the complex relationship between businesses and societal expectations in terms of ethics, sustainability, and corporate social responsibility.
• Managing Innovation: Equips students with the ability to lead and manage innovation within an organization, covering topics like brainstorming, prototyping, and commercializing new ideas.
• Market Research and Customer Insights: Provides the skills and techniques necessary to collect, analyze, and interpret market research data to gain deeper customer insights.
• Quantitative Business Analysis: Develops student's mathematical and statistical skills for business problem-solving and decision-making.
• Strategic Management: Focuses on developing strategic thinking and understanding the strategic management process within organizations.

Year 3:

Specialization pathway (one option to be chosen):

• Marketing:
• Buyer Behavior
• Consumer Insights
• Digital Marketing
• Luxury Brand Management
• Services Marketing
• Strategic Brand Management
• Finance:
• Business Finance
• Financial Risk Management
• Investment Performance
• Investment Valuation
• International Finance
• Islamic Finance
• International Business:
• Corporate International Finance
• Doing Business in Europe
• Doing Business in Emerging Markets
• Cross-Cultural Management
• Global Marketing Management
• Global Value Chain Management
• Entrepreneurship:
• Business Planning
• Entrepreneurial Finance
• Entrepreneurial Leadership
• Growth Strategies for Start-ups
• Innovation for New Ventures
• Social Entrepreneurship
In addition to the core modules, students complete:
• Developing Professional Practice: Focuses on developing essential career skills such as leadership, communication, and decision-making.
• International Internship: Provides the opportunity to apply learned skills in a real-world business environment.
• Business Research Project: Develops independent research skills culminating in a dissertation on a chosen business topic.

Assessment:

The program utilizes a diverse range of assessment methods depending on the specific module and learning outcomes. Some common methods include:

• Continuous assessments: Includes assignments, presentations, case studies, and class participation to evaluate student engagement and knowledge development throughout the module.
• Final year project: Consists of an independent research project or dissertation requiring in-depth research, analysis, and written communication.

Teaching:

The program boasts a faculty comprising renowned academics, entrepreneurs, consultants, and business leaders. All courses are delivered by experienced lecturers with deep practical expertise in their respective fields. They create a personalized and interactive learning environment that actively fosters the development of skills and knowledge vital for career success in business. Unique teaching approaches include:

• Real-world case studies: Case studies present relevant business scenarios, prompting students to critically analyze and formulate solutions.
• Guest speakers: Entrepreneurs and industry experts share their insights and experiences, enriching classroom learning with practical perspectives.
• Field trips: Excursions to relevant businesses or organizations provide firsthand understanding of diverse business contexts.
• Students benefit from close interaction with faculty and peers.
• EU Business School enjoys strong ties with prestigious businesses and organizations worldwide, facilitating internship opportunities and potential career prospects.
• The program includes an international internship in Europe or Asia, immersing students in a global business environment.
• Graduates possess a competitive edge for successful careers in various business and entrepreneurial ventures.
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