| Program start date | Application deadline |
| 2023-05-01 | - |
| 2023-07-01 | - |
| 2023-10-01 | - |
| 2024-01-01 | - |
| 2024-10-01 | - |
| 2025-01-01 | - |
| 2025-04-01 | - |
Program Overview
The MBA in International Marketing from EU Business School is a one-year, online program that equips students with the skills and knowledge to succeed in the global marketing landscape. The program covers key principles and practices, with a focus on digital marketing strategies, advertising, and media. Graduates are prepared for careers in international marketing, such as International Marketing Manager, Digital Marketing Specialist, and Brand Manager. The program is delivered by experienced faculty with real-world industry experience and offers a variety of teaching methods, including online lectures, live webinars, and group work.
Program Outline
MBA in International Marketing | Digital Campus | EU Business School
Degree Overview:
- Duration: Three terms/one year
- Number of Credits: 90 ECTS
- Start dates: October, January & April
- Language: English
- Fees per term: € 6,100
- Location: Digital
- Degree Awarded:
- A university MBA degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Objectives:
- Understand markets, competitors, product portfolios and consumer behavior from an international perspective.
- Learn about the latest developments in digital marketing strategies, advertising and media.
- Prepare for a career in international marketing.
Program Description:
This online program will equip you with the skills and knowledge to thrive in the ever-evolving world of international marketing. You will gain a deep understanding of the key principles and practices, focusing on digital marketing strategies, advertising and media. The program covers topics such as:
- International marketing management
- Consumer behavior
- Market research
- Digital marketing strategy
- Advertising and media
- E-commerce
- International business law
- International finance
Structure:
The program is divided into three terms, each lasting 12 weeks. Each term comprises four modules, each with a dedicated focus:
Term 1:
- Module 1: International Marketing Management
- Module 2: Consumer Behavior
- Module 3: Market Research
- Module 4: Digital Marketing Strategy
Term 2:
- Module 5: Advertising and Media
- Module 6: E-commerce
- Module 7: International Business Law
- Module 8: International Finance
Term 3:
- Module 9: Marketing Management Simulation
- Module 10: International Marketing Project
- Module 11: Business Ethics and Corporate Social Responsibility
- Module 12: Career Development
Assessment:
Assessment methods vary depending on the module but can include:
- Individual assignments
- Group projects
- Case studies
- Presentations
- Exams
Teaching:
The program is delivered by experienced faculty with real-world industry experience. You will benefit from a variety of teaching methods, including:
- Online lectures
- Live webinars
- Interactive discussions
- Group work
- Independent study
Careers:
Upon completion of the program, graduates will be prepared for a variety of careers in international marketing, such as:
- International Marketing Manager
- Digital Marketing Specialist
- Brand Manager
- Market Research Analyst
- E-commerce Manager
- Marketing Consultant
Additional Qualifications:
While completing the MBA program, you will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met). You may choose to study an MSc in International Business Management or an MBA.
Other:
- The program is offered entirely online, providing flexibility for students around the world.
- Students will have access to a dedicated online learning platform with all course materials and resources.
Learning From Leaders:
EU Business School hosts events featuring globally successful leaders to provide students with insights into the business world.
Entry Requirements:
EU Students:
- General University Entrance Qualification (Abitur, Abituréquivalent, Baccalauréat, or equivalent international qualification).
- University Entrance Examination (Passerelle) for students who do not have a general university entrance qualification.
- Specific university admission requirements may vary depending on the desired program.
International non-EU Students:
- Equivalent qualifications to the General University Entrance Qualification in the student's home country.
- Official copy of transcripts and certificates translated into German or English.
- Proof of language proficiency in German (e.g., TestDaF, DSH) or English (e.g., IELTS, TOEFL).
- Visa and residence permit for international students from outside the EU.
Language Proficiency Requirements:
- German: DSH 2 or TestDaF 4 (minimum required score for admission)
- university degree
- Applicants with relevant professional experience may be considered for admission on a case-by-case basis.
- EU Business School offers a wide range of scholarships and financial aid options for international students.
While I was thinking transferring from another uni to EU Business School in September, I was skeptical about my decision as I am a person who doesn't like change. After spending my first semester here I already feel the choice I have made was amazing! The courses are very up to date and of course Barcelona is beautiful.
EU business school is a great university, but has some flaws in the management and administration spectrum. It offers great teachers from a variety of industries in the business environment, with large experience, and even law professors practicing in the moment they are teaching. This provides helpful insights to the and education to the students. The networking in the university I great and allows you to meet many people from different nations, make great friends, and in some cases meet people with the same vision as you to run a business, or whatever can appear in mind. It must be noted that the administration lacks a lot of control and there are constant problems every time, not only that, but the different timelines proposed by administration on releasing grades, certifications and diplomas, dissertations, and so on, are unclear and are never met in time.
