Master in Innovation & Entrepreneurship

Program Overview

The Master in Innovation & Entrepreneurship | Digital program at EU Business School fosters an entrepreneurial mindset, equipping students with the knowledge and skills to identify and exploit opportunities, develop innovative business models, and drive growth in the ever-changing business landscape. Through a combination of lectures, workshops, and experiential learning, the program prepares graduates for careers as entrepreneurs, intrapreneurs, business development managers, innovation consultants, and investment professionals.

Program Outline

Master in Innovation & Entrepreneurship | Digital - EU Business School

Degree Overview:

This Master's program focuses on fostering an entrepreneurial mindset, equipping students with the knowledge and skills to navigate the ever-changing business landscape and drive creative change and growth. The program emphasizes the development of critical thinking and executive skills, enabling students to tackle entrepreneurial challenges, formulate solutions, and develop strong business models.

Objectives:

• Equip graduates with the necessary skills and knowledge to identify and exploit entrepreneurial opportunities.
• Foster a creative and innovative mindset, enabling graduates to lead and manage successful ventures.
• Provide students with the tools to analyze market trends, assess feasibility, and craft effective business models.
• Enhance critical thinking and problem-solving abilities, enabling graduates to navigate the complexities of the business world.

Outline:

The Master in Innovation & Entrepreneurship program is structured to provide a holistic understanding of the entrepreneurial landscape. The program consists of three terms, each lasting approximately four months.

Term 1:

• Module 1: Foundations of Entrepreneurship
• Introduction to the program and the field of entrepreneurship
• Exploring entrepreneurial traits and behaviors
• Identifying entrepreneurial opportunities and validating business ideas
• Developing a business plan and feasibility analysis
• Module 2: Innovation Management
• Understanding the concept of innovation and its role in business success
• Exploring different types of innovation and their applications
• Managing innovation processes within organizations
• Fostering a culture of innovation and creativity

Term 2:

• Module 3: Business Model Design
• Analyzing and evaluating different business models
• Developing and implementing innovative business models
• Leveraging technology to create and enhance business models
• Case studies of successful business model innovation
• Module 4: Marketing and Sales for Entrepreneurs
• Understanding the importance of marketing in entrepreneurial ventures
• Developing effective marketing strategies and campaigns
• The role of sales in driving revenue and growth
• Utilizing digital marketing tools and techniques

Term 3:

• Module 5: Entrepreneurial Finance
• Understanding the financial needs of start-ups and established businesses
• Securing funding through various sources
• Managing financial resources effectively
• Exploring investment opportunities and attracting investors
• Module 6: Business Strategy and Growth
• Developing a strategic plan for business growth
• Identifying and managing risks associated with growth
• Leading and managing teams in a growing business
• Case studies of successful business growth strategies

Assessment:

The program utilizes a variety of assessment methods to evaluate student learning and progress, including:

• Individual assignments and projects: Students will complete written assignments, case studies, and presentations to demonstrate their understanding of key concepts and their ability to apply their knowledge to real-world scenarios.
• Group projects and presentations: Students will work in teams to develop innovative solutions and present their ideas to their peers and faculty.
• Examinations: Written examinations will assess students' knowledge and understanding of the program content.
• Participation and engagement: Active participation in class discussions, workshops, and other learning activities will contribute to the overall assessment.

Teaching:

The program is delivered through a combination of lectures, workshops, case studies, guest speaker sessions, and online learning resources. The faculty comprises experienced academics, entrepreneurs, and business leaders who bring their real-world expertise to the classroom. The program also encourages experiential learning through simulations, business challenge projects, and company visits.

Careers:

The program prepares graduates for various exciting career opportunities in the rapidly evolving world of entrepreneurship and innovation. Graduates can pursue careers as:

• Entrepreneurs: Founders and leaders of start-ups, driving innovation and creating new ventures.
• Intrapreneurs: Leading and implementing innovative projects within established organizations.
• Business Development Managers: Identifying and developing new business opportunities for companies.
• Innovation Consultants: Providing guidance and support to organizations in their innovation efforts.
• Investment professionals: Analyzing and investing in promising ventures with high growth potential.

Other:

The program also provides students with opportunities for networking and professional development. Students can participate in workshops, conferences, and guest speaker sessions to connect with industry professionals and potential employers. The program also encourages international exposure through study trips and exchange programs with partner universities worldwide.