BA (Hons) in Business Management (Marketing)

Program Overview

The BA (Hons) in Business Management (Marketing) from the University of Derby equips students with a comprehensive understanding of marketing principles, fostering critical thinking, communication, and digital literacy skills. The program emphasizes hands-on learning, industry insights, and an entrepreneurial mindset, preparing graduates for successful careers in the dynamic marketing landscape.

Program Outline

BA (Hons) in Business Management (Marketing)

Degree Overview

This program equips students with the tools and entrepreneurial mindset to thrive in today's dynamic marketing landscape. Students will delve into the fundamentals of marketing, exploring its role within various business departments and its impact on customer behavior. The program emphasizes the ability to integrate elements from different business disciplines, fostering successful marketing professionals.

Objectives:

• Equip students with a comprehensive understanding of marketing principles, theories, and practices.
• Develop critical thinking, problem-solving, and analytical skills necessary for effective marketing campaigns.
• Enhance communication, collaboration, and digital literacy skills for successful career navigation.

Description:

• The BA (Hons) in Business Management (Marketing) offers a rigorous and in-depth exploration of the marketing field.
• Students acquire a strong foundation in marketing principles, consumer behavior, digital marketing strategies, and market research techniques.
• The program emphasizes hands-on learning through case studies, simulations, team projects, and industry-related assignments.
• Students gain valuable insights from guest speakers, industry visits, and networking opportunities.

Other:

• Delivered in English.
• Requires completion of 180 ECTS credits over six semesters (three years).
• Awarded by University of Derby (UoD), UK.
• Accredited by Chartered Management Institute (CMI), enabling students to obtain an additional CMI Diploma in Management and Leadership.

Outline

Content:

• Marketing Fundamentals
• Consumer Behavior
• Market Research
• Marketing Communications
• Digital Marketing
• Brand Management
• Sales and Distribution Management
• International Marketing
• Strategic Marketing Management
• Business Ethics and Sustainability

Structure:

• Divided into six semesters, each with a specific focus area.
• Combines theoretical knowledge with practical application through case studies, simulations, and projects.
• Includes guest lectures, industry visits, and opportunities to network with professionals.

Course Schedule:

• Available upon request.

Individual Modules:

• Each module focuses on a specific area of marketing, providing in-depth knowledge and practical application opportunities.

Assessment:

• Continuous assessment throughout the program through assignments, presentations, quizzes, and exams.

Teaching

Teaching methods:

• Interactive lectures, seminars, workshops, and tutorials.
• Case studies and simulations to apply theoretical concepts.
• Group projects to foster teamwork and collaboration.
• Industry visits and guest lectures to provide real-world insights.

Faculty:

• Highly qualified academics, entrepreneurs, consultants, and business leaders with extensive industry experience.
• Dedicated to providing personalized support and mentorship to students.

Unique approaches:

• Strong emphasis on practical application and real-world case studies.
• Focus on developing critical thinking, problem-solving, and communication skills.
• Integration of digital marketing tools and technologies.
• Entrepreneurial mindset and innovation encouraged throughout the program.

Careers

Potential career paths:

• Marketing Manager
• Brand Manager
• Digital Marketing Specialist
• Market Research Analyst
• Sales Representative
• Account Executive
• Marketing Consultant
• Entrepreneur

Career opportunities:

• Diverse range of industries, including FMCG, technology, retail, healthcare, and non-profit organizations.
• Opportunities in marketing agencies, consulting firms, and corporations.

Career outcomes:

• Graduates are well-prepared for entry-level and mid-level marketing positions.
• The CMI accreditation enhances graduates' employability and career prospects.

Other

• Located in Barcelona, a vibrant city with a thriving business and startup ecosystem.
• Opportunities to participate in international exchange programs.
• Access to career services, including career counseling, internship opportunities, and job placement assistance.