Bachelor ANGEWANDTE PSYCHOLOGIE (B.Sc.)

Program Overview

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STUDY APPLIED PSYCHOLOGY: YOUR PERSONAL ANALYSIS.

In the Bachelor's degree programme in Applied Psychology at the IU International University of Applied Sciences, you will combine psychological basics and scientifically sound specialist knowledge with specific fields of application.

With your degree in Applied Psychology, you will be able to further develop and practically apply the numerous fields of application of classical psychology, whether in business, health, media or communication psychology. You will also be able to make targeted use of your personality analysis skills in education or sociology.

Program Outline

Why you should study Applied Psychology

A degree opens many doors for you and creates opportunities for

more growth and freedom in your future

. You will have

more career options

and you will move up the career ladder much faster because you will be taught certain key skills that will be incredibly helpful in your specific field. In addition, some companies prefer academics for higher positions.

Regarding

lifelong learning, you’ll invest above all in yourself and your professional skills in the future

. Also,

studying is fun

– especially when, like at IU, education takes place the way you want it to.

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This is what your Applied Psychology studies at IU look like

The Applied Psychology degree programme will teach you the

fundamental basics of psychology

. In addition to

work-related and organisational psychology,

this also includes

psychological research and practice

. In contrast to a classic degree programme, the focus is on

practical application and industry specialisation

. Accordingly, you will dive deeper into behavioural and evolutionary research as well as into the areas of counselling, communication, conflict management, intercultural psychology and positive psychology. This will allow you to

work in a wide variety of settings later on

.

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A look into the future: What you will be able to do after graduating

Especially in the digital age, the psychological factor is becoming more and more important. It’s good if there are professionals like you who analyse human behaviour in detail

to make

working and everyday life better

. Whether in the

healthcare sector

, in the

world of communication and media

or in

education

– with a Bachelor of Applied Psychology, you will be broadly positioned and will be able to put your

knowledge in psychology directly into practice after graduating

; for example, in business, advertising or the media. There, your knowledge of psychological behaviour will be used for

employee selection or customer acquisition

.