Master Product Management (M.A.) draft

Program Overview

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DEVELOP INNOVATIVE PRODUCT VISIONS AND STRATEGIES. STUDY PRODUCT MANAGEMENT.

Corporate processes are based on both vertical and horizontal structures. This results in a matrix organisation of functional areas and product groups, with all product-related issues, from procurement to marketing to sales, are controlled by product management. This is why experts are particularly in demand in this area who, in addition to leadership, planning and data analysis skills, have a more differentiated understanding of the entire business process. With your Master's degree in Product Management, you will acquire the necessary management skills to develop new products and successfully launch them on the market.

Program Outline

Why you should study Product Management

Keep learning! With your degree, you will further your personal development and open up

new fields of knowledge

for yourself. Your studies will also prepare you for

responsible tasks

and

new career opportunities

. You will deepen your knowledge and become a very attractive candidate for

management positions

and

promotion opportunities

. An exciting professional future and a

fun time studying

is awaiting you. Do you prefer organising your studies yourself? At IU, you’ll be able to study

100% flexibly

to suit your everyday life!

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This is what your Product Management studies at IU look like

With your Master’s degree in Product Management at IU International University of Applied Sciences, you’ll be able to

expand

the specialist knowledge you obtained from your first degree, as well as

your functional skills in a targeted manner

. The focus is on the management of products and services as well as the teaching of the broadest possible basis of product-relevant topics such as a holistic product view,

modern product management methods

, leadership, strategic management and international marketing. You will also deal with

digital transformation

, agile working methods and numerous other areas of product management. In addition, you will acquire

methodological, interdisciplinary, social and intercultural skills

.

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A look into the future: What you will be able to do after graduating

As a graduate with a Master’s degree in Product Management, you will be well acquainted with the typical challenges of product management. Thanks to your interdisciplinary skills, you will be able to

critically evaluate new technologies

and correctly assess the general market development. Based on solid management and leadership skills, you’ll develop

innovative product visions and strategies

for corporations, SMEs and start-ups, together with interdisciplinary teams. At the

interface between customers, the market and technology

, you’ll bear complete responsibility from development to market launch – whether as a

Product Manager

, Product Marketing Manager, Product and Business Developer or Product Owner.