Master Growth Hacking for Entrepreneurs (M.A.)

Program Overview

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YOUR STRATEGY: GROWTH FOR START-UPS. STUDY GROWTH HACKING FOR ENTREPRENEURS.

Growth hacking is a marketing technique developed by start-ups to boost sales and gain more exposure with the help of creativity, analytical thinking and the use of digital marketing. For start-ups in particular, strong growth is very important in order to survive in the market. This is exactly where your Master's degree in Growth Hacking for Entrepreneurs comes in, teaching you interdisciplinary skills from the field of growth hacking in combination with entrepreneurship.

Program Outline

Why you should study Growth Hacking for Entrepreneurs

Should you spend a few more semesters

deepening your knowledge from your Bachelor's degree

or should you go into practice as soon as possible? Only you can answer this question. The extent to which a Master's degree is worthwhile for you depends on many factors. Basically, if you want to

acquire specialised knowledge, gain new skills or pursue an academic career

, you can hardly avoid a Master's degree. The additional qualification is also financially worthwhile, as your

starting salary is usually significantly higher

, not to mention better promotion opportunities and attractive career prospects, so that you can

start directly as a manager

after completing your studies at IU. This much is certain: with a Master's degree, you're definitely better off on the job market than without.

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This is what your Master’s degree in Growth Hacking for Entrepreneurs at IU looks like

With the English-language Master's degree in Growth Hacking for Entrepreneurs at IU International University of Applied Sciences,

you will acquire important skills in the areas of IT, digital marketing, product management and data analysis

. This will enable you to internalise the discipline of “growth hacking” at all levels. At the same time, you will train your entrepreneurial spirit in order to

take on maximum responsibility in the start-up world

. You will learn the basics and methods of growth hacking, deal with advanced growth hacking and become practically active in the "Project: Growth Hack Development".

You will also be able to expand your scientific and application-oriented methodological skills

in order to develop digital business strategies based on your data analyses and consumer behaviour.

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A look into the future: What you will be able to do after graduating

With your Master of Growth Hacking for Entrepreneurs, you will have the necessary qualifications to take on more responsibility in

the field of business growth

, be it as a CEO at start-ups or to found your own company. You will also be more than welcome at

modern companies that rely on new growth strategies

. As Chief Executive Officer/Chief Growth Officer, you’ll be

the driving force behind growth, innovation and future strategies

; while as Chief Revenue Officer, you'll be in charge of marketing and sales, with a focus on the future revenue of your start-up. If you are more interested in

building strategic relationships with customers

, as Head of Customer Growth, you’ll be able to coordinate the entire customer development management.