Master Growth Hacking (M.A.)

Program Overview

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YOUR MASTER'S PROGRAMME GROWTH HACKING. PROGRAMMED FOR GROWTH.

Digital visibility on all online channels is becoming increasingly important for companies. But pure online marketing skills are no longer enough. Due to the constantly growing number of market participants and the increasing professionalisation in digital marketing, specialists with interdisciplinary knowledge are more in demand than ever. This is exactly why your Master's degree in Growth Hacking focuses on resource-saving, cost-efficient growth marketing with maximum leadership skills.

Program Outline

Why you should study Growth Hacking

Should you spend a few more semesters

deepening your knowledge from your Bachelor's degree

or should you go into practice as soon as possible? Only you can answer this question. The extent to which a Master's degree is worthwhile for you depends on many factors. Basically, if you want to

acquire specialised knowledge, gain new skills or pursue an academic career

, you can hardly avoid a Master's degree. The additional qualification is also financially worthwhile, as your

starting salary is usually significantly higher

, not to mention better promotion opportunities and attractive career prospects, so that you can

start directly as a manager

after completing your studies at IU. This much is certain: with a Master's degree, you're definitely better off on the job market than without.

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This is what your Master’s degree in Growth Hacking at IU looks like

With your Master's degree in Growth Hacking at IU International University of Applied Sciences, you will receive an

intensive, specialised education in the field of digital marketing and product management

. The focus is on the analysis of trends and data, which you will then be able to successfully use for digital business strategies and the introduction of

digital products on the market.

You will deal with topics such as user interface and user experience. You will learn everything about performance marketing, data-driven marketing, lead generation and the optimisation of conversion rates. But you will also train your

scientific method competence, your personal skills and your collaborative work

so you can later move as confidently as possible at the upper management level.

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A look into the future: What you will be able to do after graduating

Online marketing, product management, data analysis in IT - as a graduate with a Master's degree in Growth Hacking, you will have the interdisciplinary skills you need

for responsible management positions

in these areas. Whether you want to work more "hands-on" or more scientifically will entirely be up to you. As a Growth Manager, you will take on the corresponding

managerial responsibility for the company's growth

and thus also for digital performance marketing. As a Digital Marketing & Growth Manager, your focus will be more on the

conception, planning and budgeting of online marketing measures

as well as SEO, SEA, SEM, social media, PR or influencer campaigns. As a Conversion Optimisation Manager, on the other hand, you’ll develop personas and analyse customer segments

for a better user experience and optimisation of the conversion rate

.