MASTER INNOVATION & ENTREPRENEURSHIP (MBA)

Program Overview

YOUR FUTURE IS FULL OF NEW IDEAS. STUDY INNOVATION & ENTREPRENEURSHIP (MBA).

Innovation and entrepreneurship are the drivers of a successful Business idea. Sometimes they are even used synonymously, but they are not the same thing. One thing is clear: one cannot contribute to the successful implementation of innovative concepts without the other. No matter how good an idea is, if the entrepreneurial flair is missing, it usually remains just an idea. And vice versa, the Market can hardly be rolled up from behind if a new development is just yesterday's news. With the MBA programme in Innovation & Entrepreneurship, you will acquire the necessary tools to drive innovative business ideas forward with entrepreneurial competence and successfully place them on the Market.

Program Outline

Why you should study Innovation & Entrepreneurship (MBA)

Whether a Master's programme or an MBA programme is the better choice for you depends entirely on your professional goals and your individual requirements. While a classic Master's programme allows you to further deepen the specialised knowledge you gained during a Bachelor's programme, an MBA focuses even more on teaching specialised knowledge such as leadership strategies and management skills. However, both forms of study offer excellent career prospects and attractive salary benefits if you want to start a new career, change industries or recommend yourself for higher positions. In any case, your IU degree programme will help you progress, as it not only provides you with specific Business knowledge for a selected field, but above all optimally combines theory and practice.

Your IU studies in Innovation & Entrepreneurship

The MBA programme in Innovation & Entrepreneurship at the IU International University of Applied Sciences provides you with a solid foundation in Business Administration and Marketing. Topics such as Leadership, Corporate Finance and International Marketing form the necessary foundation so that you can later successfully develop and sell your innovations - from the idea to market maturity. You will learn how to build up a product, a brand or a company from the ground up and position it successfully in the market. You will focus on Entrepreneurship Ecosystems and Intrapreneurship. This means building a social and economic environment for a lively corporate culture in which employees can also contribute innovative ideas. In addition, there are methods and Business models of Innovation Management as well as an Excursion into the area of Design Thinking.

A look into the future: what you'll do after graduation

After your MBA in Innovation & Entrepreneurship, you will be able to develop innovative Business ideas and actively drive them forward in new or established companies. Because Innovation and Entrepreneurship always go hand in hand, you are indispensable as a professional with special knowledge and leadership skills. Either you start out as a Founder or Managing Director in order to challenge the established top dogs of an industry with your own business model. Or as a Product Owner or Product Manager you are responsible for the Market launch of a new Product, Business Model or Service. And as an Innovation Manager:in, you make sure that innovations and new developments are not only thought through, but actually realised in the end.