Master Online Marketing (M.A.)

Program Overview

---

YOUR KNOWLEDGE, YOUR CAREER BOOSTER. YOUR ONLINE MARKETING STUDIES.

The digital world is constantly evolving. What about you? Just go along and, thanks to your Master's degree in Online Marketing, become an all-round strategist in the areas of social media, CRM, mobile and web applications. You will learn how to convince your target groups on all cross-media platforms. By deepening your knowledge in selected areas and specifically expanding it with special leadership skills, you’ll create a holistic perspective on the most common mechanisms in online marketing. You will be optimally prepared for your future role as a manager and for the digital working world of tomorrow.

Program Outline

Why you should study Online Marketing

There are countless reasons for studying a Master's degree at IU. Perhaps one of the most important is the fact that

a Master's degree is required in more and more professional fields

. After all, it is synonymous with proven expertise in a subject area that you have personally defined. This is especially true if you want to

do a doctorate and pursue an academic career

. Another advantage of a Master's programme is that you can begin getting a taste of practical experience and

broaden your horizons with valuable experience

. This means that you will have a lot more arguments in your favour when it comes to job opportunities than candidates who "only" have a Bachelor's degree. You’ll also benefit from

attractive career prospects

. You will not only be able to start your career at a significantly higher salary level; as a Master's graduate, you will also

take on responsible tasks in a managerial position much sooner

.

---

This is what your Master’s degree in Online Marketing at IU looks like

Your Master's degree in Online Marketing at IU International University of Applied Sciences will

deepen your knowledge in areas such as performance marketing or digital analytics and strategies

so that you can later use your know-how in agile projects in a creative, innovative and customer-oriented way. In addition to technical skills, you will also acquire

creative and agile methods

that will help you to develop cross-channel, holistic perspectives on online marketing mechanisms.

Your management skills will also be sharpened and trained

to optimally prepare you for management positions. Depending on your personal interests and specialisation, all areas of online marketing will be open to you.

You will study topics such as SEO/SEA, viral strategies, monitoring and analytic tools

and new marketing tools such as chatbots and voice search. In this way, you will create an ideal basis for successfully establishing yourself in the online world of tomorrow.

---

A look into the future: What you will be able to do after graduating

As a graduate with a Master's degree in Online Marketing, you can expect

excellent career prospects across all sectors with lucrative opportunities for promotion to a managerial position

. This will allow you to actively shape the future, be it as an independent freelancer, as a young start-up or in a global company. Either you will become a

sought-after all-round talent

as an Online Marketing Manager, making a company's website or online shop easy to find in the digital media or, as a Performance Marketing Specialist, you will optimise the entire online marketing and create or manage campaigns based on key performance indicators. If you prefer to

make leadership and management decisions

, you will also be able to supervise operational measures in day-to-day business as Head of Online Marketing.