| Program start date | Application deadline |
| 2023-04-01 | - |
| 2023-07-01 | - |
| 2023-10-01 | - |
| 2024-01-01 | - |
| 2024-10-01 | - |
| 2025-01-01 | - |
| 2025-04-01 | - |
Program Overview
The Master in Digital Business and Innovation in Barcelona equips students with the knowledge and skills to lead digital transformation in businesses. The program focuses on innovation and the latest trends in digital business, including artificial intelligence, blockchain, and the Internet of Things. Graduates are well-prepared for careers in digital business, such as Digital Business Manager, Digital Marketing Manager, and Data Analyst. The program is accredited by ACBSP and costs €13,490 per year.
Program Outline
Degree Overview:
- Name: Master in Digital Business and Innovation in Barcelona
- Location: Barcelona, Spain
- Duration: 9+3 months (Full-Time) or 18+6 months (Part-Time)
- Format: Face-to-Face or Online
- Language: English
- Objectives: The program aims to equip students with the knowledge and skills needed to lead digital transformation in businesses. This includes developing expertise in areas such as social media marketing, digital advertising, big data analytics, and e-commerce. Students will learn how to develop new business models, products, and services that leverage the power of digital technology. Additionally, they will gain insights into the latest trends in digital business, including artificial intelligence, blockchain, and the Internet of Things.
Outline:
- Overall Structure: The program consists of modules that cover a variety of topics related to digital business and innovation. These include:
- Digital Business Models for the New Economy
- Business Intelligence in the Era of Big Data and AI
- Supply Chains 4.0 for Digital Consumers
- Operations Management
- Digital Platforms and Ecosystems
- Web and Mobile Marketing
- Economics and Geopolitics
- Strategic Management and Analytics
- Course Schedule: The program follows a blended learning model, with a combination of online and face-to-face sessions. The specific schedule will vary depending on the chosen format (Full-Time or Part-Time).
Assessment:
- Assessment Methods: The program uses a variety of assessment methods, including:
- Individual and group projects
- Case studies
- Presentations
- Exams
- Assessment Criteria: The program assesses students on their:
- Knowledge and understanding of the subject matter
- Analytical and critical thinking skills
- Communication and presentation skills
Teaching:
- Teaching Methods: The program uses a variety of active and engaging teaching methods, such as:
- Lectures
- Workshops
- Group discussions
- Case studies
- Guest speakers
- Faculty: The program is taught by experienced and internationally renowned faculty members who are experts in their fields.
- Unique Approaches: The program places a strong emphasis on practical application and real-world problem solving. Students will have the opportunity to work on projects that are relevant to their chosen area of specialization.
Careers:
- Career Opportunities: Graduates of the program are well-equipped for a variety of careers in digital business, such as:
- Digital Business Manager
- Digital Marketing Manager
- E-commerce Manager
- Social Media Manager
- Data Analyst
- Business Analyst
- Consultant
- Career Support: GBSB Global offers a range of career support services to help students find jobs in their field. These services include:
- Career counseling
- Resume and cover letter writing workshops
- Job fairs and networking events
Other:
- Learning Outcomes: The program aims to equip graduates with a range of skills and knowledge, including:
- Understanding of the key principles of digital business and innovation
- Ability to develop and implement digital business strategies
- Expertise in using digital tools and technologies
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Accreditation: The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
- Cost: The program costs €13,490 per year. An additional annual administrative fee (€950) and registration fee (€200) must also be paid.
Conclusion:
The Master in Digital Business and Innovation in Barcelona is a comprehensive and intensive program that provides students with the knowledge and skills needed to thrive in the digital age. The program covers a wide range of topics, uses a variety of teaching methods, and has a strong focus on practical application. Graduates of the program are well-positioned for successful careers in digital business.
Tuition fee: € 13,490 an additional annual administrative fee (950 EUR) and registration fee (200 EUR) must be paid.
