| Program start date | Application deadline |
| 2023-04-01 | - |
| 2023-07-01 | - |
| 2023-10-01 | - |
| 2024-01-01 | - |
Program Overview
The Master in Digital Marketing in Barcelona equips students with the knowledge and skills to succeed in the dynamic world of digital marketing. Through a combination of theoretical foundations and practical applications, the program covers core business and management topics, followed by specialized modules in digital marketing. Graduates will possess the ability to lead and manage digital marketing campaigns, develop innovative strategies, and leverage the latest digital tools and technologies. The program is offered full-time or part-time and is taught in English.
Program Outline
Degree Overview:
The Master in Digital Marketing in Barcelona equips students with the knowledge and skills necessary to succeed in the dynamic and fast-paced world of digital marketing. Through a combination of theoretical foundations and practical applications, the program covers core business and management topics, followed by specialized modules in digital marketing. Graduates will possess the ability to lead and manage digital marketing campaigns, develop innovative strategies, and leverage the latest digital tools and technologies.
Objectives:
- Develop a comprehensive understanding of digital marketing principles and practices.
- Master the use of digital marketing tools and techniques, including social media marketing, search engine optimization (SEO), pay-per-click (PPC), and email marketing.
- Develop analytical skills to measure and track the performance of digital marketing campaigns.
- Learn how to create and implement successful digital marketing strategies.
- Gain experience using the latest digital marketing technologies.
- Prepare for a successful career in digital marketing.
Outline:
Part 1: Core Business and Management Topics (6 months)
- Operations Management
- Finance for Management
- Strategic Marketing
- Digital Transformation, Innovation and Technology
- Business Intelligence in the Era of Big Data and AI
- Economics and Geopolitics (Online)
- Strategic Management and Analytics (Online)
Part 2: Specialized Modules in Digital Marketing (6 months)
- Social Media Marketing
- Web and Mobile Marketing
- E-Commerce and Digital Customer Loyalty
- Analytics Tools and Machine Learning (ML)
- Artificial Intelligence (AI)
- Big Data Landscape Architecture
- Future of Business Intelligence
- Internet of Things (IoT)
- Data-driven Business Models (DDBM)
- Digital Strategy and Transformation
- Drucker’s 7 Sources of Innovation, Open Innovation
- Strategic Approaches to Managing Innovation
- Disruption Theory
- Digital Transformation Journey
- Omnichannel Marketing
- B2B and B2C Digital Business Models in E-commerce
- E-commerce Technology Requirements
- Customer Acquisition in E-commerce
- Designing a Customer Loyalty Program
- Marketing Automation
- E-commerce Personalization Strategies
- E-commerce Gamification
Part 3: Capstone Project (3 months)
Students complete a comprehensive project that demonstrates their ability to apply the knowledge and skills acquired throughout the program.
Assessment:
Assessment methods vary depending on the module and may include:
- Exams
- Assignments
- Presentations
- Case studies
- Projects
Teaching:
The program is taught by an experienced and international faculty using a variety of teaching methods, including:
- Lectures
- Seminars
- Workshops
- Case studies
- Group projects
- Guest lectures
Careers:
Graduates of the Master in Digital Marketing in Barcelona are prepared for a wide range of careers in the digital marketing field, including:
- Digital Marketing Manager
- Social Media Manager
- Content Marketing Manager
- Search Engine Optimization (SEO) Specialist
- Pay-per-click (PPC) Specialist
- Email Marketing Specialist
- Web Analyst
- E-commerce Manager
- Customer Relationship Management (CRM) Manager
- Brand Manager
Other:
- The program is offered full-time or part-time.
- Students have the opportunity to participate in an optional internship.
- The program is taught in English.
Tuition fee: € 13,490 an additional annual administrative fee (950 EUR) and registration fee (200 EUR) must be paid. A discount may be applied if the student choses to pay the full amount at the time of program acceptance. If payments are not paid by the deadlines, a penalty fee of 5% of the remaining tuition amount will be charged. Students who wish to participate in Global Study Trips may do so by paying additional fees.
Discover GBSB Global Business School
At GBSB Global Business School, we’re here to help you explore big ideas, gain real-world skills, and grow into a confident, forward-thinking leader. With campuses in the exciting cities of Barcelona, Madrid, and Malta—and a fully online option—you can join us from almost anywhere. Our students represent over 100 nationalities, creating a welcoming, international community.
Programs Designed for the Real World
We offer flexible programs at different levels, including Bachelor's degrees, Master’s, and MBAs. These are designed not just to help you graduate, but to prepare you for success in real jobs. You’ll work on practical projects, learn directly from experienced professionals, and use the tools that today’s top companies rely on.
More Than Just Classes
At GBSB Global, learning goes beyond the classroom. You’ll attend workshops, meet business leaders, and be part of a strong global network of students and alumni. We’re proud to be ranked and recognized by respected organizations like QS and Forbes for our innovation, entrepreneurship, and commitment to sustainability.
Quick Facts
- 🌍 Students from 100+ countries
- ⭐ 5 Stars in Teaching, Employability, and Online Learning (QS Stars)
- 📊 Ranked Top 200 Global MBA Programs (QS Rankings)
- 💼 90% of graduates employed within one year
- 🗣️ All programs taught in English
Support for Future Entrepreneurs
Thinking of launching your own business or creating positive change? Our G-Accelerator program gives you the tools, mentorship, and resources to turn your ideas into action.
Your Global Future Starts Here
Whether you want to study in person or online, GBSB Global offers you a modern, international education that helps you build a successful and meaningful career.
Ready to take the first step?
Global Recognition & Rankings
- QS Stars Rating: 5 Stars for Teaching, Employability, Online Learning, and Inclusiveness
- CEO Magazine Global MBA Rankings 2025: Tier One
- Forbes España 2024: #1 in Executive and Top Management Programs
- El Mundo & Financial Magazine 2024: Programs listed among the Top 5 in Spain
- Microsoft Showcase School: First business school recognized for its digital learning environment
Accreditations & Memberships
- ACBSP: Accreditation Council for Business Schools and Programs (USA)
- ASIC: Accreditation Service for International Schools, Colleges, and Universities (UK)
- MFHEA: Malta Further & Higher Education Authority
- Generalitat de Catalunya: Department of Education (Spain)
- Comunidad de Madrid: Department of Education, Science, and Universities (Spain)
- AACSB: Member of the Association to Advance Collegiate Schools of Business
- BGA: Member of the Business Graduates Association
Entry Requirements:
EU and International Students:
- European three-year initial degree or a recognised equivalent at EQF/MQF Level 6 (180 ECTS minimum):
- This includes Bachelor's degrees and other equivalent qualifications from EU and non-EU countries.
- Alternatively, a foreign undergraduate degree from outside the EHEA equivalent to EQF/MQF Level 6 and 180 ECTS minimum:
- This includes Bachelor's degrees and other equivalent qualifications from universities outside the European Higher Education Area (EHEA).
Alternative Entry Routes:
- Applicants who do not meet the standard entry requirements but have relevant skills and experience may be considered for admission.
- This could include individuals with professional experience, certifications, or other qualifications that demonstrate their ability to succeed in the program.
- The Admissions Committee will review each application on a case-by-case basis.
Additional Considerations:
- Language Proficiency:
- Applicants must demonstrate proficiency in English.
- This can be proven through a recognized English language test such as TOEFL, IELTS, or Cambridge ESOL.
- Specific score requirements will depend on the applicant's chosen English language test.
Other Required Documents:
- Completed application form
- Official transcripts from all previous educational institutions
- Personal statement
- Curriculum vitae (CV)
- Two letters of recommendation
- Photocopy of passport or ID card
Admission Decisions:
- The Admissions Committee reviews each application carefully, considering all aspects of the applicant's profile.
- Applicants who meet the entry requirements and demonstrate strong academic potential are usually offered admission.
- The decision of the Admissions Committee is final.
