Business Bachelor with Digital Marketing in Barcelona

Program Overview

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The Bachelor of Business Administration and Digital Innovation with Digital Marketing program equips graduates with a comprehensive understanding of business administration and advanced digital marketing skills. The program combines traditional business courses with specialized modules in digital marketing, preparing students for careers in the dynamic digital marketing industry. Graduates can choose from three pathways to complete their degree, including online learning, studying in Malta, or combining online learning with a semester in Barcelona. The program features diverse teaching methods, experienced faculty, and industry connections to ensure students are well-prepared for success in the global job market.

Program Outline

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Objectives:

• Equip graduates with a comprehensive understanding of business administration and digital marketing.
• Develop critical thinking and analytical skills to solve problems in a digital environment.
• Enhance creativity and innovation skills for the design of new products and services.
• Foster communication skills and teamwork abilities to collaborate effectively with diverse stakeholders.
• Provide graduates with a competitive advantage in the global job market by preparing them for a wide range of careers.

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Program Description:

This program combines traditional business administration courses with specialized modules focused on digital marketing topics like SEO strategy, website optimization, digital advertising, product development, and market analysis. Students will explore contemporary digital trends, refine their theoretical knowledge through practical applications, and develop an agile mindset to navigate the new realities of a rapidly changing business landscape.

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Outline

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Program Content:

The Business Bachelor with Digital Marketing in Barcelona follows a 3-year curriculum divided into 2 phases.

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Year 1 & 2:

During the first two years of the program, students will study on campus in Barcelona, earning an Undergraduate Higher Diploma in Business Administration and Digital Innovation. This diploma encompasses 120 ECTS credits aligned with the EQF/MQF level 5 framework.

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Year 3:

In the third year, students can choose between three different pathways to complete their Bachelor's degree (180 ECTS credits, EQF/MQF level 6):

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Option 1:

• Complete the full year online.

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Option 2:

• Study in Malta for a full year.

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Option 3:

• Combine online learning with an additional semester in Barcelona, where they can earn a Diploma in Applied Business Innovation.
The content of Year 3 will vary depending on the chosen pathway. However, all pathways include core modules in business and digital marketing, along with specialized courses in areas like:

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Digital Marketing (45 ECTS)

• Digital Branding
• Management of Retail and Electronic Distribution Channels
• Pricing Strategies and Digital Products
• E-Commerce Development
• Sales Management
• Consumer Behavior and Emerging Technologies
• Dissertation in the area of Digital Marketing

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Assessment

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Assessment Methods:

The program utilizes various assessment methods to evaluate student learning outcomes. These methods may include:

• Exams (written and oral)
• Assignments (individual and group projects)
• Presentations
• Case studies
• Participation in class activities
• Dissertations (final year)

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Teaching

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Teaching Methods:

The program employs diverse teaching methods to cater to different learning styles. These methods may include:

• Interactive lectures
• Seminars and discussions
• Workshops
• Case studies
• Guest speakers
• Project work
• Simulations
• Online resources and learning platforms

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Faculty:

The program is taught by a team of experienced and qualified international faculty with expertise in business administration and digital marketing. The faculty actively engages in industry partnerships and research, ensuring students are exposed to cutting-edge knowledge and real-world perspectives.

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Careers

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Potential Career Paths:

Graduates of the Business Bachelor with Digital Marketing in Barcelona are well-prepared for various career paths in the dynamic and evolving digital marketing industry. Some potential career options include:

• Digital Marketing Specialist
• Social Media Manager
• SEO/SEM Specialist
• Content Writer
• Brand Manager
• Market Research Analyst
• Data Analyst
• E-Commerce Manager
• Virtual Reality Developer

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Additional Opportunities:

Graduates may also pursue further studies in related fields, such as Master's programs in digital marketing or business administration.

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Other

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Study Abroad Opportunities:

The program provides students with opportunities to participate in international study abroad programs. This allows students to expand their global perspective, develop intercultural communication skills, and gain valuable experience in diverse business environments.

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Industry Connections:

The program actively engages with industry leaders to provide students with networking opportunities, internships, and access to real-world projects and case studies. This connection helps bridge the gap between academic theory and practical application, preparing graduates for a successful career transition.

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Tuition Fee for One Academic Year (60 ECTS Credits)

10750 € Optional Diploma in Applied Business Innovation (ABI) 1900 €

• Fees apply to students commencing their studies on-campus.
Please note, fees will remain the same should the student decide to complete their education online for the remainder of the 3-year program.
• Fees valid for students starting their studies in the Academic Year 2024-2025.
All tuition fees are the same for EU and non-EU students.
• If payments are not paid by the deadlines, a penalty fee of 5% of the remaining tuition amount will be charged.·Payments are accepted online or by bank transfers (commission charges may apply).
• Program fees do not include accommodation, flights, insurance or program materials.·Students who wish to participate in Global Study Trips may do so by paying additional fees.