Business Bachelor with Digital Communication & PR in Barcelona

Program Overview

This Business Bachelor's program in Barcelona combines business administration with digital communication and public relations. It equips students with the skills to succeed in the dynamic field of PR and digital communication, preparing them for global careers in advertising, media, and more. The program offers a blend of theoretical knowledge and practical experience, including industrial visits and guest lectures. Graduates are well-prepared for careers in public relations, communications, brand management, and digital marketing.

Program Outline

Business Bachelor with Digital Communication & PR in Barcelona

Degree Overview:

This program aims to equip students with the knowledge and skills necessary to succeed in the dynamic field of public relations and digital communication. The curriculum delves into the latest trends in digital innovation, prepares students for a global career path, and develops essential communication and PR skills.

Program Objectives:

• Understand the fundamentals of business administration and digital innovation.
• Develop expertise in digital communication strategies and media.
• Learn principles of public relations and reputation management.
• Develop visual communication skills for offline and online channels.
• Master the art of brand management and investor relations.
• Gain hands-on experience through industrial visits and guest lectures.

Program Outline:

The program is delivered over three years and comprises 180 ECTS credits.

Year 1 (Barcelona):

• Global Business Environment
• Business Communication
• Introduction to Digital Entrepreneurship and Innovation
• Fundamentals of Marketing in the Digital Era
• Principles of Accounting
• Business Law in a Digital Context
• Business Math and Statistics

Year 2 (Barcelona):

• Strategic Management of Enterprise and Digital Innovation
• Managerial Accounting
• Leadership and Organizational Behaviour
• Starting a New Digital Business
• Business Economics
• Business Research Methods
• Three units corresponding to a chosen specialization area

Year 3 (Online/Malta):

• Professional and Career Development
• Innovative and Creative Thinking
• Corporate Finance
• Disruptive Technologies for Innovation and Change
• Three units corresponding to a chosen specialization area
• Undergraduate Dissertation

Assessment:

Students are assessed through a combination of exams, coursework, and projects. The specific assessment methods vary depending on the module.

Teaching:

The program is delivered by experienced faculty with expertise in business administration, digital communication, and public relations. The teaching methods are interactive and engaging, utilizing a variety of learning resources and technologies.

Careers:

Graduates of this program are well-prepared for careers in public relations, communications, brand management, and digital marketing. They can work in various sectors, including advertising, media, public relations agencies, and government organizations.

Other:

• The program offers the opportunity to participate in optional global study trips.
• Students can tailor their studies in Year 3 by choosing a specialization area and opting for an online or on-campus delivery format.
• The program is accredited by the Catalan Department of Education and recognized by international bodies.

Summary

The Business Bachelor with Digital Communication & PR in Barcelona provides a comprehensive education that equips students with the essential skills and knowledge for a successful career in the dynamic field of public relations and digital communication. The program offers a unique blend of theoretical knowledge and practical experience, preparing graduates to thrive in a globalized and tech-driven world.

Tuition Fee for One Academic Year (60 ECTS Credits)

10750 € Optional Diploma in Applied Business Innovation (ABI) 1900 €

• Fees apply to students commencing their studies on-campus.
Please note, fees will remain the same should the student decide to complete their education online for the remainder of the 3-year program.
• Fees valid for students starting their studies in the Academic Year 2024-2025.
All tuition fees are the same for EU and non-EU students.
• If payments are not paid by the deadlines, a penalty fee of 5% of the remaining tuition amount will be charged.·Payments are accepted online or by bank transfers (commission charges may apply).
• Program fees do not include accommodation, flights, insurance or program materials.·Students who wish to participate in Global Study Trips may do so by paying additional fees.