Digital Marketing Management - MSc/PgD/PgC drafted
Program start date | Application deadline |
2023-09-01 | - |
Program Overview
The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Digital Marketing, Postgraduate Diploma (PgDip) Digital Marketing, and MSc Digital Marketing Management, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.
Semester 1 (Certificate = Completing 60 credits):
Multi-channel Digital Marketing (20 credits)
Contemporary Trends in Digital Marketing (20)
Digital Content Creation and Copyrighting (20 credits)
Semester 2: (Diploma = Completion of stage 1 and an additional 60 credits):
Consumer Behaviour - Knowing your Digital Customer (20 credits)
Digital Analytics & Insights (20 credits)
Modern Marketing Research (20 credits)
Optional:
Marketing Internship (20 credits)
In Search of Creativity, Innovation & Difference (20 credits)
Semester 3: Masters = Completion of stages 1 & 2 and either:
Digital Dissertation (60 credits)
Marketing Plan in a Digital Context (40 credits)
Program Outline
The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master's level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.