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Students
Diploma

Fashion Marketing Management - MSc/PgD/PgC drafted

Cardiff Metropolitan University
Cardiff , United Kingdom
Easy Apply
Students
Tuition Fee
USD 19,249
Per year
Start Date
Medium of studying
On campus
Duration
Program Facts
About Program
About University
Admission Requirements
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Program Facts
Program Details
Degree
Diploma
Major
Marketing | Marketing Management | Fashion Design & Merchandising
Area of study
Business & Management | Design
Minor
Apparel and Textiles | Brand Management | Consumer Merchandising/Retailing Management | Apparel and Textile Marketing Management | Fashion Merchandising
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
USD 19,249
Intakes
Program start dateApplication deadline
2023-09-01-
About Program

Program Overview

The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Fashion Marketing, Postgraduate Diploma (PGDIP) Fashion Marketing, and MSc Strategic Fashion Marketing, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.

Term 1: (September - December)

  • Multi-channel Fashion Marketing

  • International and Luxury Brand Management

  • Creative Direction and Communication for Fashion

    • Term 2: (January - May)

  • Understanding the Fashion Consumer

  • Strategic Fashion Buying and Product Management
  • Modern Marketing Research

    • Optional:

  • In Search of Creativity, Innovation and Difference

    • Term 3: (Summer)

  • Fashion Dissertation (60 credit)
  • Marketing Plan in a Fashion Context (40 credits)
  • Work-based Learning (20 credits)
  • Marketing Internship (20 credits)

    • Program Outline

    The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master’s level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.

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