Sales and Marketing Management – BA (Hons) Degree

Program Overview

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The BA (Hons) Sales and Marketing Management degree at Cardiff Metropolitan University equips students with the knowledge and practical skills to excel in the field of sales and marketing. The program aligns with industry expectations, preparing graduates for successful careers in various marketing and sales roles. Students develop a comprehensive understanding of marketing principles, practical skills in key areas, and critical thinking abilities to navigate the complexities of the modern business environment. The program offers opportunities for real-world experience through work placements and industry projects, and provides a strong foundation for further study or professional recognition.

Program Outline

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Sales and Marketing Management - BA (Hons) Degree

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Degree Overview:

The BA (Hons) Sales and Marketing Management degree at Cardiff Metropolitan University equips students with the knowledge and practical skills needed to excel in the dynamic and exciting field of sales and marketing. The program is designed to align with industry expectations, preparing graduates for a successful career in various marketing and sales roles.

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Objectives:

• To equip students with a comprehensive understanding of marketing principles and their application in a sales context.
• To develop practical skills in key areas such as digital marketing, market research, account management, and sales techniques.
• To foster critical thinking and problem-solving skills to navigate the complexities of the modern business environment.
• To provide opportunities for students to gain real-world experience through work placements and industry projects.
• Focus on building foundational knowledge in marketing principles, digital media, and business essentials.

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Second Year:

• Core Modules: Consumer Behaviour, Creative Marketing Communication for Sales, Digital Analytics, Marketing Research Methods, Sales in Practice including Work Placement.
• Optional Modules: Search Marketing: Content, SEO + PPC, Mobile and Social Media Marketing, Sports, Events and Sponsorship Marketing.
• Deeper exploration of marketing concepts and development of practical skills through the compulsory work placement.

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Third Year:

• Core Modules: International and Global Marketing, Strategic Sales Management, Account Management for Marketers.
• Dissertation Option: Students can choose to complete a dissertation on a relevant topic.
• Optional Modules: Strategic Brand Management, Content, Copyright and Creativity, Global Sporting Events, Innovation and Entrepreneurship, Industrial Work Experience.
• Electives offer further specialization and the opportunity to gain additional industry experience.

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Assessment:

Assessment methods vary depending on the module but may include:

• Examinations: Testing knowledge and understanding of core concepts.
• Coursework: Assignments, projects, and case studies to demonstrate practical application of skills.
• Presentations: honing communication and presentation skills.
• Dissertation: Independent research and analysis of a chosen topic.

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Teaching:

The program utilizes a variety of teaching methods to ensure an engaging and effective learning experience:

• Lectures: Delivering core content and providing a framework for learning.
• Seminars: Presentation and discussion of prepared work to develop critical thinking and communication skills.
• Practical Workshops: Hands-on experience applying marketing and sales techniques.
• Case Studies: Analyzing real-world scenarios to develop problem-solving skills and strategic thinking.
• Guest Speakers: Industry professionals sharing their expertise and insights.

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Careers:

Graduates of the program are well-positioned for various career paths in sales and marketing, including:

• Account Management
• Marketing Management
• Brand Management
• Sales Executive
• Digital Marketing Specialist
• Market Research Analyst
• Public Relations Specialist

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Other:

• The program offers the opportunity to study abroad for a semester, enhancing global perspective and intercultural skills.
• Students can participate in the CIM student chapter, gaining access to networking events, workshops, and competitions.
• The program offers a year-long industry placement option, providing invaluable real-world experience.