BA (Hons) Business Management with Events Management
| Program start date | Application deadline |
| 2023-09-01 | - |
| 2024-09-01 | - |
Program Overview
The BA (Hons) Business Management with Events Management program at Abertay University equips students with the skills and knowledge to excel in the events industry. Combining a strong foundation in business management with a specialization in events, the program emphasizes practical experience, work placements, and international study opportunities. Graduates are prepared for careers in event planning, conference management, hospitality, and more.
Program Outline
Degree Overview:
BA (Hons) Business Management with Events Management
This program aims to equip students with the knowledge and skills to excel in the dynamic and fast-growing events management industry. It combines a strong foundation in business management with a specialization in events, offering students a comprehensive understanding of the sector. The program emphasizes practical skills and work experience, providing opportunities for students to plan, market, budget, and execute a variety of events. Students will learn to manage event finances, develop effective marketing strategies, and understand the legal and ethical considerations involved in event planning.
Objectives:
- To equip graduates with the necessary skills and knowledge to become successful event managers.
- To provide students with a strong foundation in business management principles,
- To offer opportunities for students to gain practical experience through work placements and industry projects.
- To cultivate students' entrepreneurial abilities and encourage them to consider starting their own businesses.
Outline:
Program Structure:
The program is a four-year, full-time course divided into eight semesters. The first two years provide a foundation in business management, while the subsequent years focus on event management.
Course Schedule:
The program offers a variety of modules covering various aspects of business management and events management. Some of the core modules include:
- Introduction to Accounting
- Introduction to HR
- Managing People and Ideas
- Business Economics
- Introduction to Marketing
- Events Budgeting and Finance
- Digital Marketing Principles
- Cases in Events Management
Modules:
Year 1:
- Introduction to Accounting
- Introduction to HR
- Managing People and Ideas
- Business Economics
- Abertay 101 - Being Successful at Abertay
- Introduction to Marketing
- Nature of Management
Year 2:
- Business Analytics
- Project Management
- Researching Business and Innovation
- People, Planet, Profit
- Theory and Practice in HRM
- Digital Marketing Principles
- Events Budgeting and Finance
Year 3:
- Digital Business Strategy
- Fundamentals of Events Management
- Event Marketing
- Employability Analysis & Professionalism
- Business and Environmental Sustainability
- The Future of Work
- Managing Across Cultures
Year 4:
- Business Ethics in Society
- Live Event Project
- Responsible Events Management
- Managing Change
- Strategic Management
- Employee Relations and Engagement
- World Trade and Exporting
- Contemporary Issues in Business
Assessment:
Assessment methods include a combination of:
- Portfolios
- Presentations
- Examinations
- Group work
- Simulations
- Work assessments The program also offers opportunities for international study and work placements, allowing students to gain valuable experience in a global context.
Teaching:
The program is taught by experienced and qualified faculty with extensive industry experience. Teaching methods include lectures, seminars, workshops, and guest speakers. The program also emphasizes hands-on learning and practical application of knowledge through projects and simulations.
Careers:
Graduates of this program can pursue careers in various sectors of the events industry, including:
- Event planning and management
- Conference and exhibition management
- Hospitality and tourism
- Marketing and communications
- Public relations The program also prepares students for postgraduate studies or starting their own businesses in the events sector.
Other:
- The program is ranked top 3 in Scotland for overall student satisfaction (Business Management, NSS 2023).
- The program offers a flexible structure, allowing students to tailor their studies to suit their interests and career aspirations.
Additional Notes:
- The program offers work placements and opportunities to study abroad.
- The program encourages students to participate in entrepreneurial initiatives to gain additional experience.
- The program has strong industry links, providing students with networking opportunities and potential career paths.
