BA (Hons) Digital Marketing with Events Management
| Program start date | Application deadline |
| 2023-09-01 | - |
| 2024-09-01 | - |
Program Overview
This accredited Digital Marketing with Events Management degree combines the power of digital strategies and event management principles. Students gain expertise in social media marketing, brand management, market research, and organizing marketing events. The program offers a tailored learning experience with a flexible structure, work placements, and real-world business projects, preparing graduates for successful careers in both fields.
Program Outline
Degree Overview:
Overview:
This accredited Digital Marketing with Events Management degree prepares you for a successful career in both fields, combining the power of digital strategies and event management principles.
You'll gain expertise in social media marketing, brand management, market research, and organizing marketing events. Gain practical experience through work placements, offsite visits, guest speakers, and real-life business projects. Be highly sought after by employers with this relevant and unique skillset.
Objectives:
- Equip students with the knowledge and skills to thrive in the digital marketing and events management industry.
- Foster critical thinking, creativity, and problem-solving abilities through real-world projects and industry collaborations.
- Develop strong communication, teamwork, and leadership skills.
- Prepare graduates for a smooth transition into relevant careers through work placements, industry connections, and career support.
Program Description:
Be part of a diverse, engaged student community as you explore the exciting intersection of digital marketing and event management. This program offers a tailored learning experience with a flexible structure and expert guidance.
Choose to specialize in the "Marketing" stream and graduate with a BA (Hons) Marketing with Events Management degree, or remain open to other marketing specializations within the program.
Benefit from outstanding industry connections, guest speaker insights, and real-world business project experience. Graduate ready to shape the future of digital marketing and events management.
Outline:
Program Content:
The program covers a comprehensive range of topics in both digital marketing and event management, such as:
- Digital marketing: social media marketing, content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, analytics and data interpretation.
- Event management: event planning and execution, budgeting, risk management, guest management, marketing and promotion.
- Business essentials: marketing strategy, customer relationship management, project management, business communication, entrepreneurship.
Structure:
This four-year full-time program consists of modules taught across eight semesters. The curriculum is divided into core and optional modules, providing students with the flexibility to personalize their learning journey.
- Year 1: Focus on foundational concepts in marketing, business, and digital media.
- Year 2: Deepen your understanding of marketing, event management, and business analytics through core and optional modules. Choose to begin specializing in "Marketing" with relevant elective courses.
- Year 3: Further explore advanced digital marketing and event management topics. Opt for a work placement to gain valuable industry experience or choose to study abroad for a semester.
- Year 4: Culminate your studies with a capstone project, focusing on integrating knowledge from all learning experiences.
- You must pass all core modules and a selection of optional modules to complete the program.
Course Schedule:
The course schedule varies each semester and is subject to modifications.
Assessment:
Assessment Methods:
This program utilizes various assessment methods to evaluate students' learning comprehensively, including:
- Portfolio projects: Showcase skills and understanding through practical project work.
- Presentations: Deliver well-researched presentations to demonstrate critical thinking and communication abilities.
- Examinations: Assess knowledge acquisition and understanding of core concepts.
- Group work: Collaborate effectively within teams and contribute to group projects.
- Simulations: Apply knowledge in simulated scenarios to foster practical decision-making.
- Work assessments: Demonstrate skills and knowledge in real-world work environments.
Assessment Criteria:
Assessments are evaluated based on set criteria specific to each module and assignment. These criteria typically focus on:
- Teamwork: collaborating effectively within a team, contributing to shared goals and demonstrating respect for diverse perspectives.
Teaching:
Teaching Methods:
This program employs diverse teaching methods to cater to various learning styles and promote active engagement, such as:
- Interactive lectures: Stimulating lectures delivered by expert faculty, encouraging student participation and discussion.
- Seminars: Smaller, group-focused discussions exploring specific topics in greater depth.
- Guest speaker presentations: Gain insights from industry professionals and leading practitioners in the field.
- Workshops: Practical, hands-on sessions to develop specific skills and apply knowledge to real-world scenarios.
- Independent study: Encouragement to engage in independent research, reading, and reflection to deepen understanding.
- Group work: Collaborative learning through team projects, presentations, and discussions.
Faculty:
The program boasts a dedicated team of experienced faculty with diverse industry expertise and academic backgrounds. Many hold relevant professional qualifications and maintain strong ties with industry partners, bringing real-world insights and connections to the classroom.
Unique Approaches:
The program offers unique approaches to learning, including:
Careers:
Potential Career Paths:
Graduates of this program are well-prepared for diverse careers in various industries, such as:
- Digital marketing executive
- Event manager
- Marketing coordinator
- Content marketing manager
- Social media specialist
- Brand manager
- Marketing consultant
- Project manager
- Account executive
Career Opportunities:
Graduates have secured positions in reputable organizations like:
- Rolls Royce
- Alliance Trust
- Scottish Government
- NCR
- Atlas Copco
- Scottish and Southern Energy (SSE)
- Human Resource Manager
- Project Planning and Risk Officer
- Business Analyst
- CEO
Graduate Outcomes:
The program equips graduates with the necessary skills and knowledge for successful careers in digital marketing and events management.
- The program is accredited by the Chartered Institute of Marketing (CIM), demonstrating its high-quality standards and industry relevance.
- Students have the opportunity to compete in social/economic challenges sponsored by IBM, testing their skills against other UK universities.
- Entrepreneurship is actively encouraged, with opportunities to participate in programs like Entrepreneurial Brains Made on Campus (EBMC).
- Excellent industry links provide students with networking opportunities and access to expertise from leading companies and professionals.
- The program actively encourages student participation and welcomes students from diverse backgrounds and experiences.
