| Program start date | Application deadline |
| 2024-10-01 | - |
Program Overview
The Master of Arts in Arts and Culture Management program at Rome Business School develops managerial skills for leading creative organizations, cultural events, and art products. Students gain exposure to industry professionals through company visits and lectures, and learn to apply management concepts to cultural businesses. The program emphasizes innovation, creativity, and responsible leadership in the global arts and culture industry.
Program Outline
Degree Overview:
The Master of Arts in Arts and Culture Management program aims to develop managerial key competencies for managing and leading creative organizations, cultural events, and art products, communicating impactful cultural brands, and standing out as innovative, creative, and responsible leaders in the global arts and culture industry. The master’s program offers great exposure to companies and professionals in the field. Students will take an experiential route such as: company visits, lectures with art world professionals such as: UNESCO, Rome Opera House, National Gallery of Modern Art, MAXXI Museum and others.
Learning Outcomes
- Identify the tools and techniques involved in a successful cultural management strategy.
- Develop extensive skills in tools and techniques used in managing effectively culturalBorganizations.
- Apply management skills and concepts when writing a business plan for cultural companies.
- Analyse qualitative and quantitative data from cultural and creative industries for market research.
- Evaluate the alignment of the business plan with the organization’s strategy and competitive international environment.
Outline:
5%
Start with Managerial Core Develop core managerial skills to strenght: communication, management and art market skills During the first module of the International Master in Arts and Culture Management, students will learn how to:
- Managerial Economics This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
- Entrepreneurship and Business Planning With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
- Business Strategy Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
- Accounting & Budgeting This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
- Project & Operations Management With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
- Marketing: Traditional and Digital Students will learn the application of marketing principles in organizational decision making.
- Human Resource Management This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
- Data Analytics for Managers This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
35%
Get Into Focusing and Specializing Sharpen your leadership potential by leading cultural & creative industries & cultural institutions During the second module of the International Master in Arts and Culture Management , students will learn how to: 1) The Art of Managing International Arts & Culture:
- Arts and Culture Management in the Global Era
- Social & Economic Impact of the Arts & Culture 2) Management of Cultural and Creative Industries:
- Arts and Culture Management in the Global Era
- Social & Economic Impact of the Arts & Culture 2) Management of Cultural and Creative Industries:
- Elements of Cultural Heritage Management powered by UNESCO
- Principles of Music Industry and Artist Management
- Filming industry: from the Idea to Production
- Publishing Industry Management
- Commercial Arts-Adv & Design Industry Management
- Web Series Management in the Digital Age 3) Management of Cultural Institutions:
- Cultural Event Management
- Museum Management
- Theater Management
- Principles of Performing Arts Consultancy 4) Entrepreneurship in the Arts:
- Art Galleries Management
- Principles of Visual Arts Consultancy
- Creative Entrepreneurship
10%
Being an innovative and responsible leader Creative entrepreneurship, digital crypto art & new tendencies During the third module of the International Master in Arts and Culture Management, students will learn how to: 5) Legal and Economic Perspectives of Arts & Culture:
- Introduction to Business and the Law of Arts
- Get into Fundraising and Crowdfunding in the Arts 6) Innovation & Creativity in the Arts:
- Arts Markets: New trends and tendencies
- Digital, Crypto, and AI Arts
- Education, Digital Technology, Meta Design and Arts
- Better Managers for a Better World: Corporate Social Responsibility
10%
Electives Why Electives? The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society. Electives are ideal tools for students to improve their employability by focusing on high-demand skills. Electives assist students in carving out a niche for themselves and becoming more competitive. Electives expose students to courses they might not have encountered otherwise. Electives provide a one-of-a-kind curriculum that fosters life and career skills. Elective courses are organized in 5 main areas of interest: Innovation & Growth
- Tech & Digitalization
- Industry Business Excellence
- International Business
- Global Electives with RBS School partners
15%
Business in Action Practice Lab | In partnership with Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by MAXXI managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by MAXXI managers with whom you will create strategy to guide customers through the customer’s journey of MAXXI. Business in Action - Hands-on Lab The Global Trends lab consists of 2 virtual sessions: Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:
- The Future of Work
- AI, Blockchain, and Technology
- The World in 2030 – Future Scenarios (UN, IMF, ECB) Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
5%
Global Trends Lab At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy. Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation. You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.
20%
Capstone Project
Assessment:
Teaching:
Rome Business School’s International Master in Arts and Culture Management are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker. The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.
Careers:
The master is particularly suitable for those who want to pursue a career in the following roles:
- Artistic Curator
- Cultural Manager
- Event Planner
- Project Manager in artistic and cultural organizations
- Creative Director
- Gallery Manager
- Cultural Mediator
- Head of Cultural Events
- Fundraising expert for Cultural Organisations Our Art and Culture students have a deep passion for the arts and are fully aware of the skills and knowledge necessary to become a professionals in the worlds of arts and culture. The master will equip professionals with analytical and managerial tools expected to help them design effective management strategies while organizing cultural events and managing cultural institutions, galleries, theaters and museums.
